Advert & Video
Awlgrip HDT
“one of the most successful, internally produced campaigns on record.”
I produced this video for the Awlgrip brand while contracted at AkzoNobel. AkzoNobel are one of the global leaders in paint and coatings, including brands such as Dulux, International, Interpon and Sikkens. HDT is the latest yacht paint innovation in colour and technology and the video was primarily requested to support the product’s application for the IBEX innovation award 2019. This video was also part of a wider HDT campaign, which I designed and delivered. This included an advert, exhibition graphics, web graphics, promo items to name a few.
The video was very well received both internally by AkzoNobel and at the IBEX awards, going on to win the innovation award 2019. The video was a risky move by the company as it was very different from the norm, blending electro swing music with fast moving, colourful illustration, text and graphics, but it paid off in the end as this was one of the most successful internally produced campaigns on record.
The video was very well received both internally by AkzoNobel and at the IBEX awards, going on to win the innovation award 2019. The video was a risky move by the company as it was very different from the norm, blending electro swing music with fast moving, colourful illustration, text and graphics, but it paid off in the end as this was one of the most successful internally produced campaigns on record.
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