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Coloring your World


I think the video was a success in that we achieved what we set out to do

Interpon, a Brand of AkzoNobel, produces powder coatings for many end uses, including components used in the automotive industry. The brief for this video was to come in from a new angle, with particular focus on social media. Casting away the corporate shackles I tried to develop an animation that was fun and catchy, and really just attempted to deliver the brand in a new and exciting way. Whilst also appealing to a different audience. I created most of the illustration using Adobe Illustrator and animated in After Effects, the song was purchased from iStock music at the time, but was a great fit.

I think the video was a success in that we achieved what we set out to do. It maybe didn't have the impact on social media we had hoped for but apart from this being one of the perils of social media, we now had new and interesting content that certainly got people talking. I was really proud of this production, as I created it all in house whilst working for AkzoNobel.

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